Friday, May 29, 2009
A great video here for the Next Generation Talent contest from YCN and Panasonic. A great competition for up and coming creatives, with a well sponsored brief. Spolied only by calling a video a "viral video". It's only viral if it spreads folks...
This video is over the top but definitely rooted in reality (or at least the perception of reality)...
The lines "Netballs for fucks sake, does it really matter?" and "It's so now it's next Wednesday" are pure genius.
Watch the vid and go to the site, they deserve it for a good idea backed by something this funny.
Thursday, May 28, 2009
Yes I have been talking about advertising and marketing for half a k.
Thanks for following! Hope you continue until at least my next arbitrary number based celebration!
Wednesday, May 27, 2009
Thursday, May 21, 2009
Pot in the name of all that HHCL ever made is this piece of shit? Taking the piss out of High School Musical isn't hard; it's just waiting to be dragged down the streets by its ears and given a good kicking. Which frankly is just what I'd like to do to the Pot Noodle guys.
How on earth do you sign off a one minute long parody without a single decent gag? Well, I'll be fair, I bet a couple of those lines sounded good on paper... but they just do not work AT ALL here.
Pot Noodle is a licence to make exciting ads, but what we have right now feels like an agency struggling too hard to match the past instead of looking forward. We know they can do better (indeed they have recently).
I think frankly it's largely down to casting, those guys just do not seem funny; like you could give them the best scripts in the world and it would still be bad.
The old Pot Noodle ads worked because yes, they were cheap and tacky, and yes they were stupid and silly, but they were witty, and had a dark edge that kept everything in check.
This is Disaster Movie to Airplane. I hate it. More than I hate High School Musical, and that is one hell of a lot.
Don't you just hate it when a product you love is sullied by bad advertising?
But I hate it more when a product I love makes an ad that is not only bad, but tries half heartedly to acknowledge its own badness.
Cue Tunnocks Caramel Wafers, with what looks like agency staff imitating cheesy bite shots. It just doesn't feel right. It's low budget, and that's fair enough; you can't magic money from thin air... but it doesn't take the imitation anywhere funny, so you end up with a typical bad chocolate ad, without the product!
Tuesday, May 19, 2009
Monday, May 18, 2009
Love this video for the Cannes Young Lions award, done in 48hours to a Climate Change brief for Oxfam by a young creative team here. It's silly and funny but the message gets through nicely, and the ribbing of charity persuation as we know it is lovely.
Now, I'd love to help them get as many views as possible; so if you like it, I'd be very happy if you'd pass it on.
Friday, May 15, 2009
Hmm. I find it slightly ironic, an ad with the line 'Stay on top of your game' is an example of not staying at the top of your game in terms of the ad.
Sure it's ok, nice silly line which fits the message. Problem is threefold really:
1. Brains was a masterstroke, a memorable character doing something funny. Random guy doesn't work anything like as well.
2. Ride on Time is a huge track, but it doesn't work here. The nostalgia is good but the track is too slow.
3. Using a jokeline as the basis for the ad just doesn't work here. The ad feels stretched out to lengthen the joke, whereas Brains could just stylish moves that were funny.
Back to the drawing board I'm afraid. More brains less birds please.
Tuesday, May 12, 2009
The new Robinsons bird house ad is just adorable. Full of sweetness, character and witty details that make it an original way out of a brief that has been seen a hundred times before.
It seems to me to be one of those ads where the atmosphere of nature is enough to sell the idea over explicity demonstrating lack of artificiality and so on. One of those where thinking it through is to try too hard...
My wife pointed this out to me last week and I missed it until last night, thanks for the tip!
Monday, May 11, 2009
Donate here if you can, it's for a great cause - Soft Power Education in Uganda
Friday, May 08, 2009
Thursday, May 07, 2009
That tale of working on a train (impossible on Virgin Pendolino's in standard I might add, I've sat in bigger shoeboxes) to get something done before you arrive; mixed with some silly but humourous encouragement.
The soundtrack is just about spot on and the appearance of the keyboardist is a great twist.
I also think the line 'Where Do You Want to Be?' is simple but gives the feel of a big brand looking for the customer against random mixing of places (London Midland anyone?). It looks and feels like a Virgin brand, and for an industry like train travel there are few better things.