Wednesday, February 20, 2008

Build Me Up...

Thanks to Rob Campbell for reminding me of this wonderful ad for Lego.
Even now it's still brilliant, still inventive and inspiring; the sort of thing you would expect W+K on their best form to produce.

3 comments:

Robert said...

"A new toy everyday"

Great line, strategy and everything.

For all the information and opportunity we have today, a simple, motivating, truth-based idea still knocks CGI bollocks for six.

You're right - this is a WK type of ad - but they didn't do it, TBWA did, which means they could have been WK but stuffed it.

Well, I still really like TBWA but interms of work, take out ADIDAS and Apple, and they're nowhere close. Sadly.

Rob Mortimer (aka Famous Rob) said...

Must be early TBWA then.
But yes it is a great great ad, and it understands the imagination of children and how they utilise the product.

Robert said...

Today I got told Hegarty did this ad - so I don't know what's going on but it's brilliant eitherway.