Getting Excited!

I am very much looking forward to the Future Marketing Summit, as it would normally be impossible for me to attend something with so many intelligent people talking about ads/marketing/design/etc.

I asked a little while ago for ideas as to what people think the Future Marketing Summit should be talking about, and here are (most of) the answers I got:

• "what people think about Big Ideas v a collection of little ones.
  
  
• Whatisface was on about this in Campaign, defending the Big Idea - but most of the examples he used were brands that have a long history, back into the old days of messaging."
  
  
• With such product parity, do people think Brand Advertising is MORE or LESS relevant in marketing today?
  
  
• Is the future of brand growth, product led?
  
  
• Will cause marketing become a core driver for brand differentiation/growth?
  
  
• Is brand activation a fad or is it here to stay?
  
  
• Why is creativity not so highly valued as media efficiency?
  
  
• Who are the future powerbrokers of business success? [ie: The retail trade now have the power over the Coca-Cola's of the World which is radically different from past times]
  
  
• Is communication about selling or leaving a positive impression on consumers?
  
  
• How much has innovation got to play in brand success?
  
  
• What is the real power of communicating on the net?
  
  
• Will the impact of copywriting on the public change the importance of creativity in an age where we need to keep doing more to interest people...?
  
  
• Why are their not enough bald men in advertising when there are so many shiny headed planners?

Thoughts..? (bear in mind these will probably be passed onto the organisers of the event)